Cheers to you. I’ve shared the story, but you may be wondering about the brand. When the company was founded, there was a need to have a name that represented the basis of my expertise: informatics as well as one of the main components which can help improve it – culture. But I did not stop there. With such, I also wanted to include my appreciation for humanism, evolution, and social wellness. Thus, culture stemmed into cultivation, I confirmed naming formalities, and knew that Cultivatics was the right fit.
Once reflecting on this vision, I chose a globe that stems to the strides of virtue (“v” as the basis of the globe) I hope to achieve. The carefully selected colors as representative of the neutral foundation and the globe stemming from being synonymous to long-standing elements of the Earth and my objective nature. And a mature, yet savvy font was chosen, and my first and middle initials are “A.T.” – hence, the punctuation within the text. I am thankful for the research methods & tool(s) that encouraged ideas for the logo and have already confirmed full copyright of my branding. While the visuals are very important, upon conception, I put much thought and desire into sharing my expertise and platform with the world. And as of today, I only wish for this evolving unit to continue to flourish and ripen.